Web Designer

About the Role
We are looking for a highly skilled Web Designer to drive the visual and experiential aspects of our conversion rate optimization (CRO) efforts. You will work closely with the CRO Lead, Growth PM, Lead Designer, and Engineering Team to create, test, and implement high-performing designs for landing pages, funnels, and key customer journey touchpoints.
Your primary focus will be on designing visually compelling, user-friendly experiences that improve on-site conversion and guide visitors toward desired actions. By leveraging insights from A/B tests, data analysis, and user research, you will continuously iterate and refine designs to maximize performance. Over time, you’ll play a key role in shaping new customer journeys and expanding our design influence beyond the site into ads, email campaigns, and product flows.
This is a full-time remote role reporting to our Lead Designer (Marjoe Bacus) and Growth PM (Gabriel Marçal), while collaborating with our Head of Growth (Dave Lane) & CEO (Richie Cartwright).

Your responsibilities will include
1. Design for Core Conversions
Collaborate: Work closely with the design team and CRO Lead to understand the optimization roadmap and identify design opportunities across funnels.
Design: Create visually appealing, user-centric designs for A/B and multivariate tests, focusing on page layouts, visual hierarchy, and CTAs to drive conversion improvements.
Iterate: Analyze test results with the CRO Lead and optimize designs based on insights. Implement winning variants across the site.
2. Develop & Implement A/B Tests
Implement designs for A/B tests using Webflow, ensuring variations are properly set up and function as intended.
Maintain high design fidelity across all test iterations, ensuring consistency and alignment with brand guidelines.
Experience with Shopify is a plus.
3. Enhance Design Systems for Testing
Develop and maintain design components and templates that facilitate efficient testing.
Ensure consistency across landing pages and customer touchpoints while maintaining creative flexibility.
4. Expand Design’s Impact Beyond the Site (Future Scope)
Collaborate with the CRO Lead to design optimized experiences beyond the website, including ads, email campaigns, and product flows.
Create visually compelling and persuasive designs that influence core KPIs such as CAC & LTV.

We are looking for a Web Designer who
1. Has 3+ years of experience designing high-performing landing pages and websites.
2. English level C1 onwards (exclusive)
3. Creates visually compelling and user-centric designs that effectively guide users toward conversions.
4. Is highly proficient in Figma, Sketch, or Adobe Creative Suite.
5. Has Webflow expertise to implement designs effectively (Shopify experience is a plus).
6. Thrives in cross-functional collaboration, working with CRO, Product, Marketing, and Engineering teams.
7. Has attention to detail, ensuring design consistency and adherence to brand guidelines.

Nice to Have
1. CRO experience: Familiarity with conversion rate optimization principles and techniques.
2. Full-funnel design perspective: Understanding how design impacts the entire customer journey, from awareness to retention.
3. Storytelling through design: Ability to communicate complex ideas through visuals that drive conversion.
4. Adaptability: Comfortable iterating designs rapidly based on new insights and changing requirements.

Compensation & Benefits
- Compensation: $30k-$60k/yr + equity
- Healthcare: Comprehensive medical insurance (if applicable)
- Vacation: PTO with a yearly minimum (≥2wks/yr + local national holidays)
- Remote-first: Work from anywhere—our team is fully distributed
- Personal development: Budget for books, courses, and coaching
- Wellness perks: Budget for gym memberships and health apps
- Coaching: Free biweekly health coaching
- Equipment: MacBook & work-from-home setup provided as needed